Funnel Analysis¶

Funnel analysis is a data analysis model used to visualize and quantify user conversion through a series of predefined steps. By capturing user session data, it displays user behavior in key workflows step by step, forming a funnel shape from wide to narrow. The retention and loss of users at each step are clearly visible, helping analysts intuitively monitor the success rate of business processes and identify friction points that may lead to user loss.

Use Cases¶

• Web browsing optimization: Analyze the conversion path of users from the homepage to the target page, optimize page layout and content;
• E-commerce conversion improvement: Monitor the conversion rate at each stage of the shopping process, identify and improve loss points, and increase purchase completion rate;
• Application feature enhancement: Evaluate the process of users completing tasks within the application, optimize feature experience, and enhance user retention.

Configuration¶

1. Define Conversion Steps¶

Two default step types are provided: View and Action.

1. Click the copy button on the right side of the step to directly copy and add the current step;
2. Continue adding steps as needed;
3. Reset steps as needed;

Operators¶

2. Filter User Scope¶

Determine the session data range through filtering conditions such as city, environment, version, browser, session duration, and the first page path of the session.

Click "More" to search and add more filtering conditions.

Funnel Chart¶

Visually display end-to-end conversion rates in a chart format.

As shown in the figure below, in the RUM application list, out of 10 sessions, 1 session ultimately performed the export action, resulting in a conversion rate of 90%.

• For this chart, it can be exported to a dashboard/note or exported as a PNG image.
• Click on the right side of the Session to jump to session replay.

For more details, refer to Web Session Replay

Time Conversion Rate¶

Conversion behavior can also be presented and judged through time trends.