Funnel Analysis¶
Funnel analysis, as a data analysis model, is used to visualize and quantify user conversion across a series of predefined steps. By capturing user session data, it breaks down user behavior within key workflows into distinct steps, forming a funnel shape that narrows from top to bottom. User retention and drop-off at each step are clearly displayed, helping analysts visually monitor the success rate of business processes and identify friction points that may lead to user loss.
Use Cases¶
- Web Page Browsing Optimization: Analyze the conversion path from the homepage to the target page, optimizing page layout and content.
- E-commerce Conversion Improvement: Monitor conversion rates at each stage of the shopping process, identify and improve drop-off points to increase purchase completion rates.
- Application Feature Enhancement: Evaluate the flow of users completing tasks within an application, optimize feature experience, and enhance user retention.
Configuration¶
1. Define Conversion Steps¶
Two default step types are provided: View and Action.
- Click the copy button on the right side of a step to directly duplicate and add the current step.
- Continue adding steps as needed (❗️Maximum of 10 steps allowed).
- Reset steps as needed.
Operators¶
| Type | Operator | Description |
|---|---|---|
| View | is | Equivalent to = |
| not is | Equivalent to ≠ |
|
| contains | Equivalent to match |
|
| matches regex | Equivalent to regex query |
|
| Action | is | |
| contains |
2. Filter User Scope¶
Determine the session data range by filtering conditions such as city, environment, version, browser, session duration, and the first page path of the session.
Click "More" to search and add additional filter conditions.
Funnel Chart¶
Visually displays the end-to-end conversion rate in a chart format.
As shown in the figure below, in the RUM application list, out of 10 sessions, 1 session ultimately performed the export action, resulting in a conversion rate of 90% for this behavior.
- For this chart, you can export it to a dashboard/note or export it as a PNG image.
- Click on the right side of "Session" to jump to Session Replay.
For more details, refer to Web Session Replay
Time Conversion Rate¶
Conversion behavior can also be presented and judged through time trends.